A business strategy is essentially your strategic plan. It starts with your vision, values and mission, has a SWOT analysis, goals and tactics to achieve those goals. A good strategy also includes critical sales components like ideal customers, positioning and value proposition. A sales strategy is a detailed plan to achieve sales goals. It broken down into clear categories and goals. An opportunity strategy is the path to closing one deal. It includes an understanding of the buying influences, their wins and the buying process.