Build a Predictable Sales System
You've built a solid business on quality products and strong relationships. But something shifted.
We help established manufacturing, engineering, and technical B2B companies build the sales infrastructure that turns inconsistent activity into predictable revenue.
Why Execution Has Become Inconsistent
Sales didn't need this much structure before. Channels were steady. Referrals came in. Relationships closed deals.
But the market demands more now:
Your competitors changed
Private equity bought them. They hired sales VPs. Built sales teams. Many are using AI to scale their efforts. Now they're winning on process, not just product.
Your team is busy
But busy doesn't mean focused. They need clarity on which activities actually create momentum, and a system that keeps those things from getting pushed aside.
Buyers changed how they buy
They research online first. They evaluate 3-5 vendors. They expect faster responses and more sophisticated engagement throughout longer buying cycles.
You have a CRM, but adoption is inconsistent
It tracks history but doesn't drive future activity or give you reliable forecasts.
Random acts of sales don’t cut it: Trade shows
Trade shows. Referrals. Outbound calls. But only if you do the prep work and follow up with discipline. Your team knows what to do. They're just not doing it consistently.
Leadership doesn’t have the time or resources to solve all of these issues.
You're a CEO, COO, Chief Commercial Officer, or Chief Science Officer who built this company on product excellence, not sales infrastructure. You can see performance is inconsistent, but you're not sure how to diagnose it or fix it.
What a Predictable Sales System Actually Looks Like
Your company has customers and revenue, but you're probably operating without:
A repeatable, manageable sales process
A CRM your team actually uses to drive priorities
Systematic lead generation and follow-up
Sales leadership with formal training
Pipeline visibility or accurate forecasting
Consistent messaging across your team
Structure for trade show prep and post-event follow-up
A disciplined referral system
A consistent way to onboard sales hires
Sales Operating System (SOS) builds the complete infrastructure
Think of it as a selling machine:
Starting with strategy, it takes the chaos out of sales by creating the infrastructure that makes revenue predictable: documented process, clear accountability, management discipline, and structured activity.
Process
Document how deals actually move from first call to close
Management
Weekly rhythms that keep the team focused and accountable
Metrics
Know what to measure and how to forecast accurately
Activity
Structure the prep and follow-up work that most teams skip, using the right tools to work efficiently
Who We Serve
Manufacturing & Technical B2B companies where sales cycles are complex:
Manufacturing & Industrial Equipment
Engineering & Construction
Technical Services
MedTech & High-Tech
What they share:
Sales cycles of 6-18+ months
Multiple stakeholders
Customized or engineered solutions
Technical buyers who evaluate specs and delivery
Relationships that span years
We typically work with companies that:
Have 1-10 salespeople
Have been in business over 10 years
Are facing market shifts or competitive pressure
Need to systematize sales without destroying what works
Have leadership from technical, operations, or science backgrounds
Why Established Companies Choose Us
We're not surprised when your CRM is underutilized.
Or your team has never had formal training. We start from where you are, not where a consultant thinks you should be
We know your buyer
Long cycles. Multiple stakeholders. Technical evaluation. We don't apply transactional tactics to complex B2B environments.
We work with you to build the system
We don't hand you a deck and leave. We work alongside your team to document, train, and embed the changes.
We build selling machines, not just processes
A machine runs consistently whether you're watching it or not. That's what your sales operation should do.
We help non-sales leaders manage sales
If you don't have a sales background, we coach you on what to track, what to ask, and how to hold teams accountable.
What Clients Say
We knew we had a great product, but our sales weren’t reflecting that. Regarding Sales helped us fix our process, and now we’re growing faster than ever.”
— Steve Rovig, CEO
"Before Regarding Sales, my sales approach was stop-and-go. We built a repeatable system that's perfectly aligned with my approach and my clients' needs. Now I have consistency and accountability instead of that constant start-stop cycle."
— Mike Thomson, Spark Recruiting
"With Re: Sales we built a system that enabled us to grow from $1 million to $10 million in less than 2 years."
— Ed Harris, PA Harris
Common Questions
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Because we’re not just installing software or running a training session. CRMs fail when the process behind them isn’t right—when it doesn’t measure actual momentum or reflect how buyers really make decisions. Training fails when reps go back to chaos. We build the complete system - process, tools, training, and management discipline - so it actually sticks.
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Some will adapt. Some won’t. We don’t tell experienced sellers they’re wrong. We document and systematize what works. We make the CRM useful instead of burdensome. We give them structure that makes their jobs easier: more precise next steps, better qualification criteria, and less time wasted on deals that won’t close. Some team members embrace it. Others choose to opt out, which opens the door for people better suited to how the company needs to work.
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Yes. This is common with our clients. We work directly with CEOs, COOs, or commercial leaders managing sales without sales backgrounds. Part of our work is coaching you to lead the function: what to track, what to ask, how to run pipeline reviews, how to forecast.
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Most clients see measurable improvement in forecast accuracy within 90 days. Forecast variance typically drops from 30-40% to under 15%. You’ll have a clearer understanding of actual win rates and real sales cycle length—sometimes this means the numbers look worse at first because you’re finally seeing reality instead of wishful thinking. Pipeline velocity improves as deals move through defined stages with clear next steps. Trade show and referral ROI increases because of systematic follow-up.
Ready to Build a Predictable Sales System?
If your sales execution has become inconsistent and you're ready to build the infrastructure that makes it work, let's talk.
Schedule a call. We'll uncover where your sales operation is breaking down, what level of systematization makes sense, and whether this is the right fit.