Take the chaos out of sales
We build you a selling machine - predictable sales systems for manufacturing and technical B2B companies
Sales Success Isn't Magic
Success doesn't come from hiring sales reps with charisma or some other magic. We don't want salespeople who magically close deals at the last minute on deals we almost lost. Pulling rabbits out of hats isn't sustainable, predictable, repeatable, or manageable.
Your sales funnel shouldn't be a black box where leads drop in the top and everyone hopes and prays enough will close. Successful salespeople follow a foolproof process with consistency and persistence. That way, you always know what's going on.
Why Training Alone Won't Solve the Problem
Sales isn't delivering the results you need!
You need more sales so you invest in training. Your team gets energized, learns new skills, comes back ready to implement, and within weeks, they're back to their old habits. The training impact fades.
Why isn’t training enough?
Because training without a system is like running a train without tracks. Your team needs guiderails. Without the supporting structure, the management processes that keep people on track, the accountability that reinforces what they learned, the tools that make the process work, even great training derails.
Where This Insight Came From
As Director of Asia Pacific at Miller Heiman, Liz was challenged to lead a team of successful, seasoned independent contractors who had been selling longer than she had been alive. They were understandably skeptical.
Liz quickly realized she couldn't manage these sellers through authority. She had no leverage, and they didn't need a boss. What they needed was a shared framework, a process that would help all of them succeed.
That's when she discovered the real power of process. The Miller Heiman Strategic Selling methodology became the common language that united the team. It wasn't about managing people; it was about managing the process they all shared. Liz turned around the division and grew it to over $1 million in revenue, not by micromanaging, but by building a system that made everyone more effective.
Why Picking a Sales Methodology Isn't Enough
Over 25 years, Liz saw the same pattern: companies adopt a sales methodology, see quick wins, then lose traction because it stands alone. Her background in economics and systems design changes that - she connects strategy, process, metrics, and management into one cohesive, repeatable selling machine.
As an economist
Liz naturally connects macro conditions to your sales reality. When tariffs shift, interest rates change, or supply chains tighten, she's thinking about how that impacts your customers' buying decisions and your sales strategy.
As a Methodologist
She designs processes with intention. Every system she builds is designed to deliver specific results and scale as you grow. You don't just get "best practices." You get a system designed specifically for your business model, your customer base, and your team's capabilities.
As a Researcher
She is trained in statistics and research design, so she understands what the numbers actually mean. She knows which metrics matter and which are just noise. She can look at your funnel data and spot patterns most people miss, like why 60% of sales reps miss quota and what that means for your team.
What This Means for Manufacturing and Technical B2B
Long sales cycles (3-12+ months)
Multiple decision-makers and technical evaluations
Relationship-based selling where trust is important
Trade shows, referrals, and account growth
Post-sale implementation that's as complex as the sale itself
The Re: Sales Approach
This is what we call the Re: Sales Operating System,
a comprehensive framework that brings together:
Strategy:
Who you target, how many leads you actually need, where those leads come from
Process:
The repeatable steps that move deals forward in your specific sales environment
Metrics:
The sales math and funnel analysis that drive accountability
Management to the Process:
The KPIs, reviews, and tools that keep the system running
Skills Development:
Training that sticks because it's reinforced by the system
We don't just train your team. We build the selling machine that supports them, measures what matters, and makes success repeatable.
Meet Liz Heiman, Founder & Chief Sales Strategist
Liz Heiman studied International Political Economy and planned to build her career there until her father, Steve Heiman, author of Strategic Selling, kept pulling her back into the family business. She discovered her passion when she realized sales is economics in action: human behavior, decision-making, and systems at work in real time.
At Miller Heiman, she built their first SDR team before the term existed, led marketing, managed account executives, and turned around the Asia Pacific division while selling to major clients like HP and Coca-Cola.
Through that experience, she learned that repeatable processes drive predictable results. The sales funnel became her core tool, shaping sales math, KPIs, process design, CRM setup, and team management. Over the past decade, she’s helped mid-sized manufacturing and technical B2B companies build systems that achieve 10 to 30% annual growth or 10X leaps in scale. As a partner with Manufacturing Extension Partnerships across the country, she’s leveled the playing field for smaller teams competing with larger ones.
What sets her apart is how differently she thinks from most sales consultants. Her background in economics and systems design helps her connect market trends, buyer behavior, and process design in ways that drive real results. An introvert who sells through curiosity, compassion, and creativity, she listens deeply and asks better questions. She’s driven by one thing: helping founders and owners achieve their vision.
