You built a solid business on quality products and strong relationships but something shifted.
- Your salespeople aren't hitting their goal
- Your channel partners are less consistent
- Competitors are winning deals you used to win.
- Trade shows aren't delivering the kinds of results you are used to.
What's missing isn't effort. It's systems!
We help established manufacturing, engineering, and technical B2B companies build the sales infrastructure that turns inconsistent activity into predictable revenue. Learn more about building a Selling Machine for your company.
We help established manufacturing, engineering, and technical B2B companies build the sales infrastructure that turns inconsistent activity into predictable revenue. Learn more about building a Selling Machine for your company.
Why Sales are So Inconsistent
Sales used to be more predictable. Channels were steady. Referrals came in. Relationships closed deals. The same effort delivered consistent results.
The market demands more now:
Buyers & Competitors
Buyers changed how they buy. They research online first. They evaluate 3-5 vendors. They expect faster responses and more sophisticated engagement throughout longer buying cycles.
Your competitors changed. Private equity bought them. They hired sales VPs. Built sales teams. Many are using AI to scale their efforts. Now they're winning on process, not just product.
Focus & Consistency
Your team is busy. But busy doesn't mean focused. They need clarity on which activities actually create momentum, and a system that keeps those things from getting pushed aside.
Random acts of sales don't work. Just showing up isn't enough. Plan before and follow up consistently. Your team knows what to do. They're simply aren't doing it with the precision and consistency required.
Leadership & Accountability
You have a CRM, but adoption is inconsistent. It tracks history but doesn't drive future activity or give you reliable forecasts.
You're not a sales leader. You built this company on product excellence and operational discipline. You can see sales performance is inconsistent, but you don't have the sales expertise to diagnose what's broken or fix it. Why would you?
What This Means for Manufacturing and Technical B2B
Complex B2B sales, especially in manufacturing and technical services, differ from SaaS or transactional sales. Your deals involve:
- Long sales cycles (3-12+ months)
- Multiple decision-makers and technical evaluations
- Relationship-based selling, where trust is important
·Post-sale implementation that's as complex as the sale itself
You need a selling machine built for this reality, not generic sales tactics adapted from software companies. Your world requires rev ops systems designed specifically for how manufacturing and technical B2B actually works.
The Re: Sales® Approach
This is what we call the Re: Sales Operating System, a comprehensive framework that brings together:
- Strategy: Focus on ideal customers, and a reliable lead generation plan
- Process: The repeatable steps that move deals forward in your specific sales environment
- Metrics: The sales math and funnel analysis that drive accountability
- Management Process: The KPIs, reviews, and tools that keep the system running
- Skills Development: Training that sticks because it's reinforced by the system
We don't just train your team. We build the selling machine that supports them, measures what matters, and makes success repeatable.
Unlike sales training (which teaches skills) or CRM installation (which installs software), a Sales Operating System builds the complete infrastructure:
- Process – Document how deals actually move from first call to close
- Metrics – Know what to measure and how to forecast accurately
- Management – Weekly rhythms that keep the team focused and accountable
- Execution– Structure the prep and follow-up work that most teams skip, using the right tools to work efficiently
What Our Clients Say
10X Growth
"With Re: Sales we built a system that enabled us to grow from $1 million to $10 million in less than 2 years."
E. Harris, CEO PA Electric
Consistent Sales
"Before Re: Sales®, my sales approach was stop-and-go. With their help, we built a repeatable system that's perfectly aligned with my approach and my clients' needs. Now I have consistency and accountability
instead of that constant start-stop cycle."
M. Thompson, CEO, Spark
Sales Doesn't Have to Be Chaos
Liz showed us that sales doesn't have to be chaotic. We developed a process and started using the same language. As a result, our forecast were more accurate. Our sales conversations were more productive.
R. S., Chief Science Officer, Pharma
Ready to Build Your Selling Machine?
If your sales execution has become inconsistent and you're ready to build the infrastructure that makes it work, let's talk.
Schedule a call. We'll uncover where your sales operation is breaking down, what level of systematization makes sense, and whether this is the right fit.
