MISSION: Take the chaos out of sales
VALUES: Curiosity, Creativity, Compassion, Consistency, Clarity
Liz Heiman is the mastermind behind the Re: Sales Operating System—the game-changing processes that remove the chaos so companies can grow. As CEO of Regarding Sales, she helps companies build innovative, scalable strategies that align with business goals and turn unpredictable sales efforts into structured, repeatable success.
If you think great salespeople must be extroverted, pushy, or manipulative, Liz is here to prove you wrong. An introvert herself, she knows that the best salespeople are curious, creative, and compassionate.
With decades of experience—including leading the international division at Miller Heiman and training powerhouse teams at HP and Coca-Cola—she knows exactly what it takes to transform struggling sales teams into high-performing growth engines.
Liz has an MA and CPH in international political economy from the University of California at Santa Barbara and a BA in international relations from the University of California at Davis.
When she’s not consulting, speaking, or myth-busting, you’ll find Liz on her island, toes in the sand, breeze in her hair, and absolutely not thinking about sales…at least for a little while.
The Re: Sales ™ Philosophy
Sales Process is Powerful and Sales Strategy Drives Success
At the core of our approach to sales is the belief that it isn’t about luck—it’s a process that can be taught, managed, and mastered. Drawing from experiences at Miller Heiman, Inc., Liz learned that while a structured sales process is vital, it’s only the beginning. This insight inspired the creation of the Re: Sales Operating System—a comprehensive framework that unites strategy, systems, and tactics to cultivate high-performing sales organizations. Central to the Re: Sales methodology is the sales funnel and the critical math behind achieving revenue goals. Ensuring that every stage of the sales process is optimized lays the foundation for sustainable, predictable growth.
In Liz’s first leadership role, she managed a team of seasoned independent contractors. She quickly recognized that her role was not to dictate their actions, but to manage the overarching process. The sales funnel became her essential tool for communication and alignment, providing a shared language connecting goals and directing activity. We have witnessed the transformative impact of implementing a structured approach where teams understand their path to success.
Our mission is to eliminate the chaos in sales, replacing it with an empowering system that not only drives results but also fosters collaboration and growth among all team members.
Meet Liz Heiman, Your Sales Strategist
