Regarding Sales
Regarding Sales
Growth Through Strategy
Liz Heiman, Founder and Chief Sales Strategist

Manageable and Predictable Sales

Liz Heiman is the Sales Operating System Architect and the founder of Regarding Sales. Liz guides “Ready-to-Scale” founders and CEOs to take the chaos out of sales so they can create a more sustainable growth strategy that strengthens the pipeline and streamlines their process to increase revenue on a predictive basis.

Early in her career, Liz trained some of the world’s powerhouse sales organizations. Using Strategic Selling™ and Conceptual Selling™, she helped them boost sales by improving their sales processes and systems. Now her focus is start-up and mid-sized companies selling into complex B2B environments, including medical, government, and enterprise.

Liz’s team uses strategy and process to build a roadmap for success that drives extraordinary growth. While most clients achieve the sustainable year-over-year growth they need, others have realized exponential growth very quickly; as much as $10 million in one year. Liz is on a mission to challenge assumptions, build trust, and make founders’ dreams come true.

The Regarding Sales Philosophy:

Sales Process is Powerful and Sales Strategy Drives Success

I learned about the power of process early in my career. As the Director of Asia Pacific for Miller Heiman, I was responsible for a team of Independent Consultants who had been selling longer than I had been alive. I couldn't manage them in the traditional way. I quickly learned that by implementing the systems and processes necessary to grow the division, I could manage the processes so that it was a win for them to follow. Together we began to grow the region, and everyone was successful.  

A Proven Sales Strategy

After a year of consistent growth, I realized that although managing the process was useful; I was focused on the day-to-day tactics of growing the region. If I wanted to hit my $5 million goal, I needed to be strategic. So, I built my first strategic plan. I soon found that by implementing the strategy, we were on track to hit the 5-year goal.
After leaving Miller Heiman, I spent 15 years building systems and strategies and the results were staggering.

When I started focusing on sales again, I realized that I was building the same strategies and processes repeatedly, and they were working.  I understood that effective sales organizations need the same strategies, frameworks, systems, and processes to grow consistently. So I developed the Regarding Sales Sales Operating System for start-ups and SMBs that need to increase sales.   

Meet a Sales Strategist

Build the sales strategies and systems that will drive your business.

Reach out today and let’s get started.

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