MISSION: Take the chaos out of sales
VALUES: Curiosity, Creativity, Compassion, Consistency, Clarity
Liz Heiman is the mastermind behind the Re: Sales Operating System—the game-changing processes that remove the chaos so companies can grow. As CEO of Regarding Sales, she helps companies build innovative, scalable strategies that align with business goals and turn unpredictable sales efforts into structured, repeatable success.
If you think great salespeople must be extroverted, pushy, or manipulative, Liz is here to prove you wrong. An introvert herself, she knows that the best salespeople are curious, creative, and compassionate.
With decades of experience—including leading the international division at Miller Heiman and training powerhouse teams at HP and Coca-Cola—she knows exactly what it takes to transform struggling sales teams into high-performing growth engines.
Liz has an MA and CPH in international political economy from the University of California at Santa Barbara and a BA in international relations from the University of California at Davis.
When she’s not consulting, speaking, or myth-busting, you’ll find Liz on her island, toes in the sand, breeze in her hair, and absolutely not thinking about sales…at least for a little while.
The Re: Sales ™ Philosophy
Sales Process is Powerful and Sales Strategy Drives Success
If you think great salespeople must be extroverted, pushy, or manipulative, we are here to prove you wrong. We know that the best salespeople are curious, creative, and compassionate. It’s great listeners, not big talkers, that consistently win the deal. That’s why we are on a mission to change the way people think about selling, replacing outdated tactics with a strategic, customer-centered approach that actually works.
At the core of our methodology is the belief that sales isn’t about luck—it’s a process that can be taught, managed, and mastered. But the process alone isn’t enough. That’s why we created the Re: Sales Operating System, a framework that brings together strategy, systems, and tactics to create a fully functional, high-performing sales organization. The Re: Sales™ methods revolve around the sales funnel and the critical math behind hitting revenue goals, ensuring that every stage of the sales process is optimized for sustainable, predictable growth.
Meet Liz Heiman, Your Sales Strategist
