OUR MISSION: Take the chaos out of sales by building predictable Selling Machines for manufacturing and technical B2B companies.
VALUES: Curiosity, Creativity, Compassion, Consistency, Clarity
Liz Heiman is the mastermind behind the Re: Sales Operating System. She wanted to be an international trade negotiator, but despite years of study, found herself at Miller Heiman, the family business, helping companies improve sales. She discovered her passion when she realized sales is economics in action: human behavior, decision-making, and systems at work in real time.
At Miller Heiman, she built the company's first SDR team, led marketing, managed account executives, and turned around the Asia Pacific division while selling to major clients such as HP and Coca-Cola.
Liz learned that repeatable processes drive predictable results. The sales funnel became her core tool, shaping sales math, KPIs, process design, CRM setup, and team management. Over the past decade, she's helped mid-sized manufacturing and technical B2B companies build systems that achieve 10 to 30% annual growth or 10X leaps in scale. As a partner with Manufacturing Extension Partnerships across the country, she's leveled the playing field for smaller teams competing with larger ones.
Liz thinks differently from most sales consultants. Her background in economics and systems design helps her connect market trends, buyer behavior, and process design to drive real results. An introvert who sells through curiosity, compassion, and creativity, she listens deeply and asks better questions. She's driven by one thing: helping founders and owners achieve their vision.
The Re: Sales Philosophy
Sales Success Isn't Magic
Consistent sales success isn't an accident. It doesn't come from hiring sales reps with charisma or some other magic. Salespeople who constantly almost lose deals, then save them at the last minute, are challenging to predict. Pulling rabbits out of hats isn't sustainable, predictable, repeatable, or manageable.
Your sales funnel shouldn't be a black box where leads drop in the top and everyone hopes and prays enough will close. Successful salespeople follow a foolproof process with consistency and persistence. That way, you always know what's going on.
Why Training Alone Won't Solve the Problem
Here's what typically happens: Sales isn't delivering the results you need, so you invest in training. Your team gets energized, learns new skills, comes back ready to implement, and within weeks, they're back to their old habits. The training impact fades.
Why? Because training without a system is like running a train without tracks. Your team needs guiderails. Without the supporting structure, the processes that keep people on track, the accountability that reinforces what they learned, the tools that make the process work, even great training gets derailed.
Why Picking a Sales Methodology Isn't Enough
Over the past 25 years, working with mid-sized companies, Liz saw the same pattern repeatedly: companies would implement a sales methodology, see initial results, then watch it slowly deteriorate. The methodology was sound, but it existed in isolation. There was no selling machine, no integrated rev ops system connecting strategy, process, metrics, and tools. No way to manage to the process.
Ready to build your selling machine?
