Liz Heiman, Founder and Chief Sales Strategist
MEET LIZ



Strategic Thinking - Breakthrough Results


Liz Heiman is the structural thinker behind Regarding Sales LLC; a company focused on building B2B sales organizations that deliver extraordinary growth. Liz and her team meticulously create a roadmap of the step-by-step process for achievable results.



Solid Sales Methodology 

Rooted in Science


With a master’s degree from the University of California, Santa Barbara, and a bachelors degree from the University of California, Davis, Liz is an experienced international political economist, well-schooled in digging through the data to interpret results.


Her unique background delivers clients concrete solutions for complex sales problems.

TheRegarding Sales Philosophy:

Sales Process is Powerful and Sales Strategy Drives Success

I learned about the power of process early in my career. As the Director of Asia Pacific for Miller Heiman, I was responsible for a team of Independent Consultants who had been selling longer than I had been alive. I couldn't manage them in the traditional way. I quickly learned that by implementing the systems and processes necessary to grow the division, I could manage the processes so that it was a win for them to follow. Together we began to grow the region, and everyone was successful.  

A Proven Sales Strategy

After a year of consistent growth, I realized that although managing the process was useful; I was focused on the day-to-day tactics of growing the region. If I wanted to hit my $5 million goal, I needed to be strategic. So, I built my first strategic plan. I soon found that by implementing the strategy, we were on track to hit the 5-year goal.

After leaving Miller Heiman, I spent 15 years building systems and strategies and results were staggering.


When I started focusing on sales again, I realized that I was building the same strategies and processes repeatedly, and they were working.  I understood that effective sales organizations need the same strategies, frameworks, systems, and processes to grow consistently. So I developed the Regarding Sales Sales Operating System for start-ups and SMBs that need to increase sales.

Meet Our Sales Strategists

Build the sales strategies and systems that will drive your business.

Reach out today and let’s get started.

Schedule a Meeting