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Liz Heiman, Founder and Chief Sales Strategist

Manageable and Predictable Sales

Liz Heiman is the Sales Operating System Architect and the founder of Re: Sales™. Liz guides “Ready-to-Scale” founders and CEOs to take the chaos out of sales so they can create a more sustainable growth strategy that strengthens the pipeline and streamlines their process to increase revenue on a predictive basis.

Early in her career, Liz trained some of the world’s powerhouse sales organizations. Using Strategic Selling and Conceptual Selling, she helped them boost sales by improving their sales processes and systems. Now her focus is start-up and mid-sized companies selling into complex B2B environments, including medical, government, and enterprise.

Liz’s team uses strategy and process to build a roadmap for success that drives extraordinary growth. While most clients achieve the sustainable year-over-year growth they need, others have realized exponential growth very quickly; as much as $10 million in one year. Liz is on a mission to challenge assumptions, build trust, and make founders’ dreams come true.

Re: Sales™ is a sales system and operations consultancy designed to create effective sales systems to propel your company’s growth. 


Do you have an effective Sales strategy?  

How about your lead generation strategy?

Is your sales process effective? Do you have sales ops? 

Does your value proposition speak to the right audience?


 When you have effective lead generation and sales strategies, you can allocate resources to the things that will matter most. Rethinking your sales process so that you can clearly measure progress toward your goals will keep your whole team on track. Putting sales ops in place helps support your team. And having the right messaging for the right audience helps your team attract prospects and close more deals.  

We call all of this the re: Sales Operating System.

Re: Sales™ helps you build your Sales Operating System to achieve your sales goals. We focus on the strategies, processes and frameworks that create the guiderails your team need to be successful. While many companies are focused on tactics we focus you on the bigger picture that will drive the tactics.

Successful teams use the same language, follow the same rules and work toward the same goals. When you have the structure in place, tactics help a team with the day-to-day interactions. It is your strategy that prioritizes activity and drives success.  

Meet Liz Heiman, Your Sales Strategist

Build the sales strategies and systems that will drive your business.

Reach out today and let’s get started.

Schedule Here

MISSION: Take the chaos out of sales

VALUES: Curiosity, Creativity, Compassion, Consistency, Clarity

The Re: Sales™  Philosophy:

Sales Process is Powerful and Sales Strategy Drives Success

Liz Heiman learned about the power of process early in her career. As the Director of Asia Pacific for Miller Heiman, she was responsible for a team of Independent Consultants who had been selling longer than she had been alive. She couldn't manage them in the traditional way. So, Liz quickly learned that by implementing the systems and processes necessary to grow the division, she could manage the processes so that it was a win for them to follow. Together they 4X sales in one year.                                                                                                                                                                                                                                                                    
A Proven Sales Strategy
After a year of consistent growth, Liz realized that although managing the process was useful; she was focused on the day-to-day tactics of growing the region. If she wanted to hit her $5 million goal, she needed to be strategic. So, she built her first strategic plan. LIs soon discovered that by implementing the strategy, they were on track to hit the 5-year goal.

After leaving Miller Heiman, Liz spent 15 years building systems and strategies and the results were staggering.

Liz started seeing patterns working with mid-sized manufacturing companies. They all needed the same thing to have an effective sales organizations. They needed same strategies, frameworks, systems, and processes to grow consistently. So she developed the Re: Sales™ Operating System for start-ups and SMBs that need to increase sales.  The companies that have implemented it are seeing consistently increasing sales revenue.