Let me guess. Your distributors used to be reliable. Now they're not. Your competitors used to compete on product. Now they have a professional sales team who are winning deals you used to win. Your sales team is busy, but they aren't getting the results they used to. And to top it all off, your forecasts are off by 25% or more.

Did I guess that right?

Would You Accept a 25% Margin of Error in Production?

You work hard to achieve margins of error under 1% on the production floor.

But sales? 25% margin of error is normal. Why do you accept that?

Think about what that really means for your company. If you're targeting $40 million next year being off by 25% means you might hit $30 million or $50 million and you probably don't know which.

How can you run your company that way? How do you plan purchasing? Production? Staffing? The truth is that much uncertainty kills growth.

Here's What Most Companies Try

Most companies install a CRM. Without clear processes, adoption stays low. The data gets messy. It becomes a dumping ground for history, not a tool for driving activity.

Or they send people to sales training. Good skills. But three weeks later? Back to old habits. There's no system reinforcing the new way.

Or they hire more salespeople. More people doing disconnected activities doesn't create predictable revenue. It scales the chaos.

These aren't bad ideas. They just don't solve the actual problem.

What's the Actual Problem?

Your production floor works because of documented processes, quality controls, and clear metrics.

Most small sales teams don't have any of that.

Just like production, they need a documented process, a way to measure the quality of leads and sales activity and KPIs or measures that help track momentum in deals.

You Need a Selling Machine

To turn your sales organization into a Selling Machine you need a Sales Operating System (SOS) to keep it running smoothly. Your SOS is the complete framework of strategies, processes, technology, and accountability that turns unpredictable sales activity into reliable revenue.

Four components:

• Strategy (who's selling what to whom)
• Systems & Process (the documented how)
• Leadership & Accountability (enforcement)
• Measurement & Forecasting (visibility)

When these work together, sales runs like the rest of your business.

What That Means for You

Imagine if your sales team were just 5% more efficient and your forecasting was within a 10% margin of error. 

What if 70% of your sales team hit their sales goal?

Running your business would be so much easier. Cash flow would be more predictable. Production scheduling would be easier to plan, and you could feel more confident about staffing decisions. You could actually plan your growth with confidence.

Stop accepting 25% error rates. You don't accept it anywhere else in your business.

Our new guide walks you through how to build a selling machine that actually works.