Liz Heiman

Blog by Liz Heiman

Are You Spending More on Sales and Getting Less?

  

Let me guess. Your distributors used to be reliable. Now they're not. Your competitors used to compete on product. Now they have a professional sales team who are winning deals you used to win. Your sales team is busy, but they aren't getting the results they used to. And to top it all o...

25.02.26 10:25 AM - Comment(s)
Don’t Let Your Comp Plan Derail Your Sales Team 

Is your sales team delivering the results you need?  If the answer is “no”, your compensation plan might be the culprit.  You can generally count on salespeople doing what they are compensated to do.  More importantly, they will typically focus on what will reward them the most, ...

01.09.25 11:23 PM - Comment(s)

There are so many ways that AI can help with sales that companies simply aren’t using. Let’s talk about a few. 

AI for List Building 

AI excels in list building. Sales programs like Apollo use AI to enhance their lists and improve sales outcomes. There are also companies that look for intent...

30.07.25 09:09 PM - Comment(s)