Blog by Liz Heiman

Consistent business growth is the result of careful planning and management.  What is often missing, however, is positioning. It is essential to position your company for growth. You do some of those things already. You position yourself by getting your product developed, hiring the right team,...

If you need consistent, predictable, year-over-year increases in sales, you need a Sales Operating System (SOS) to drive sales.

Most CEOs w...

One important lesson learned in 2020 is the importance of Key Account Management. When getting new business is as difficult as it was for many companies in 2020, maintaining and growing existing accounts is critical. But it's not just crucial in lean years. It is essential all the time. It doesn't m...

The myth undermining your sales misconception that buyers are necessarily 70% of the way through the buying process before engaging with sales. I call this common sales myth the Buyer Journey Fallacy.

Have you spent a lot of time or money building a Strategic Plan, and you're still struggling with sales? Chances are, you're missing three critical pieces that often get left out of Strategic Plans; Market Position, Ideal Customer Criteria, and Value Proposition. It isn't enough to leave these eleme...