Consistent business growth is the result of careful planning and management. What is often missing, however, is positioning. It is essential to position your company for growth. Think about how to position your company in the market and with your customers.
Have you spent a lot of time or money building a Strategic Plan, and you're still struggling with sales? Chances are, you're missing three critical pieces that often get left out of Strategic Plans; Market Position, Ideal Customer Criteria, and Value Proposition.