Consistent business growth is the result of careful planning and management. What is often missing, however, is positioning. It is essential to position your company for growth. Think about how to position your company in the market and with your customers.
This article debunks the myth of the Buyer Journey. The myth is that buyers are 70%of the way through their sales process when they first interact with sales. That fallacy is undermining sales.
Have you spent a lot of time or money building a Strategic Plan, and you're still struggling with sales? Chances are, you're missing three critical pieces that often get left out of Strategic Plans; Market Position, Ideal Customer Criteria, and Value Proposition.
Sales Playbooks are all the rage right now. Everyone is talking about them. Research shows that Sales Leaders believe Sales Playbooks will improve their sales results.
It's important to be strategic about sales messaging. The best sales people take time to understand their customer and then share the information that matters most.
