Articles

Want a Winning Sales Strategy? Answer these 6 Questions

It’s possible for sales teams to hit short-term revenue goals and for the company to still miss critical long-term targets. It’s not enough to give the sales team a better prospect list. That may help in the short-term, but it will only put a bandage on the larger issue, which is that leadership has...

11.08.22 07:25 PM - Comment(s)

Launching a Medical Device? Don't make these 5 Big Mistakes

By Liz Heiman

Launching a new medical device or any product that requires FDA approval is difficult and time consuming. The process can be long and frustrating. It is particularly frustrating if you make these mistakes that can set you back months, even years!

13.05.22 11:34 PM - Comment(s)

6 Surprises to Avoid that Could Sink Your Medical Device Launch

By Liz Heiman

Even if you do everything right there are still surprises that could slow or halt your launch. It’s hard to be prepared for the unexpected, so it’s a good idea to have a Plan B.

13.05.22 04:33 PM - Comment(s)

5 Reasons Value Props Pop or Flop

By Liz Heiman

Do you want your value proposition to pop? They will pop if you write value propositions to resonate with the people you are talking to. When it resonates, they will say things like, “I need that!” or “Can you do that for me?” (Music to my ears.)

When you receive a response like that, it ...

06.05.22 03:10 PM - Comment(s)

Want to Hit Your Sales Goals? Be Fanatically Focused on Your Funnel

By Liz Heiman

If it feels like chaos, you are not effectively managing your opportunities i your funnel. Learn how to focus on the funnel will give you more control over your sales.

06.05.22 03:10 PM - Comment(s)

Can You Do That For Me?

By Liz Heiman

Do you have a value proposition? Have you ever said it out loud to a prospect only to have them stare at you like you are speaking another language? Maybe it’s because you are. If you want your value proposition to resonate, read this article.

06.05.22 03:10 PM - Comment(s)

Tips For Your First Sales Playbook

By Liz Heiman

Creating your first sales playbook may seem daunting, but this article will get your started.

13.01.22 04:27 PM - Comment(s)

The Magic Funnel

By Liz Heiman

OK, the funnel isn’t magic, but sometimes the simplicity of it is magical. Managing selling work can be overwhelming. Depending on the number of buyers involved and the length of the sales cycle, there can be a lot to keep track of. Thank goodness for ...

13.01.22 04:27 PM - Comment(s)

Understand Your Prospect: Ideal Customer and Buyer Persona

By Liz Heiman

The secret to selling successfully is knowing who you are selling to and what matters to them. The more complex your sale, the more difficult it is to figure out what is important to each buyer, and the more important it is to do it.

13.01.22 04:27 PM - Comment(s)

7 Steps to Build a Successful Sales Strategy

By Liz Heiman

What comes to mind when thinking about a successful sales strategy?
We have all been in meetings talking about coming up with a successful sales strategy when someone says, “We can sit around planning forever, or we can just get going and do something.” And rightly so. Strategy without execution is a...

13.01.22 04:27 PM - Comment(s)

Articles

Want a Winning Sales Strategy? Answer these 6 Questions

Launching a Medical Device? Don't make these 5 Big Mistakes

6 Surprises to Avoid that Could Sink Your Medical Device Launch

5 Reasons Value Props Pop or Flop

Want to Hit Your Sales Goals? Be Fanatically Focused on Your Funnel

Can You Do That For Me?

Tips For Your First Sales Playbook

The Magic Funnel

Understand Your Prospect: Ideal Customer and Buyer Persona

7 Steps to Build a Successful Sales Strategy

Categories

Tags