Articles

Building a Successful Sales Organization in 6 Steps

Stop! Before you hire a salesperson that will cost over $100,000, set them up for success.

When you build a house, before you do anything else, you put in the infrastructure and lay the foundation. A solid foundation ensures a stable structure. The same is true when you build a sales orga...

11.08.22 07:25 PM - Comment(s)

Launching a Medical Device? Don't make these 5 Big Mistakes

By Liz Heiman

Launching a new medical device or any product that requires FDA approval is difficult and time consuming. The process can be long and frustrating. It is particularly frustrating if you make these mistakes that can set you back months, even years!

13.05.22 11:34 PM - Comment(s)

6 Surprises to Avoid that Could Sink Your Medical Device Launch

By Liz Heiman

Even if you do everything right there are still surprises that could slow or halt your launch. It’s hard to be prepared for the unexpected, so it’s a good idea to have a Plan B.

13.05.22 04:33 PM - Comment(s)

Want to Hit Your Sales Goals? Be Fanatically Focused on Your Funnel

By Liz Heiman

If it feels like chaos, you are not effectively managing your opportunities i your funnel. Learn how to focus on the funnel will give you more control over your sales.

06.05.22 03:10 PM - Comment(s)

Can You Do That For Me?

By Liz Heiman

Do you have a value proposition? Have you ever said it out loud to a prospect only to have them stare at you like you are speaking another language? Maybe it’s because you are. If you want your value proposition to resonate, read this article.

06.05.22 03:10 PM - Comment(s)

5 Reasons Value Props Pop or Flop

By Liz Heiman

Do you want your value proposition to pop? They will pop if you write value propositions to resonate with the people you are talking to. When it resonates, they will say things like, “I need that!” or “Can you do that for me?” (Music to my ears.)

When you receive a response like that, it ...

06.05.22 03:10 PM - Comment(s)

The Myth that is Undermining Your Sales

By Liz Heiman

The myth undermining your sales misconception that buyers are necessarily 70% of the way through the buying process before engaging with sales. I call this common sales myth the Buyer Journey Fallacy.

13.01.22 04:27 PM - Comment(s)

Three Elements of a B2B Sales Strategy that Drive Sales

By Liz Heiman

Have you spent a lot of time or money building a Strategic Plan, and you're still struggling with sales? Chances are, you're missing three critical pieces that often get left out of Strategic Plans; Market Position, Ideal Customer Criteria, and Value Proposition. It isn't enough to leave these eleme...

13.01.22 04:27 PM - Comment(s)

7 Steps to Build a Successful Sales Strategy

By Liz Heiman

What comes to mind when thinking about a successful sales strategy?
We have all been in meetings talking about coming up with a successful sales strategy when someone says, “We can sit around planning forever, or we can just get going and do something.” And rightly so. Strategy without execution is a...

13.01.22 04:27 PM - Comment(s)

Tips For Your First Sales Playbook

By Liz Heiman

Creating your first sales playbook may seem daunting, but this article will get your started.

13.01.22 04:27 PM - Comment(s)

Articles

Building a Successful Sales Organization in 6 Steps

Launching a Medical Device? Don't make these 5 Big Mistakes

6 Surprises to Avoid that Could Sink Your Medical Device Launch

Want to Hit Your Sales Goals? Be Fanatically Focused on Your Funnel

Can You Do That For Me?

5 Reasons Value Props Pop or Flop

The Myth that is Undermining Your Sales

Three Elements of a B2B Sales Strategy that Drive Sales

7 Steps to Build a Successful Sales Strategy

Tips For Your First Sales Playbook

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