If you want to get your customers’ attention, don’t talk about the product. Talk about what it does for them or WIIFM.

The secret to selling successfully is knowing who you are selling to and what matters to them. The more complex your sale, the more difficult it is to figure out what is important to each buyer, and the more important it is to do it.

Do you go to a trade show, listen to a podcast, or read an article, then suddenly find yourself ready to implement something new? Do you get going in one direction then get sidetracked by something new and exciting? Does your team feel like you are continually changing your mind?

These seven steps are the basis of an executable sales strategy. At the end of this process, your sales team will have clear priorities everyone understands, clear outcomes everyone can measure, clear guidelines everyone can follow, and clear goals toward which everyone can work.

Building and implementing a Sales Operating System provides visibility into your sales organization's inner workings, so you know exactly what is happening in sales and can manage your team toward reliable, predictable growth year-over-year. Who doesn't want that?

Your funnel is a critical part of executing both business and sales strategies. Once you establish goals, the funnel is the tool that tells you whether or not you are on track to hit those goals and what it will take to get you back on track.

When getting new business is as difficult as it was for many companies in 2020, maintaining and growing existing accounts is critical. But it's not just crucial in lean years. It is essential all the time. It doesn't make sense to bring in new business if you can't maintain existing customers.

Consistent business growth is the result of careful planning and management. What is often missing, however, is positioning. It is essential to position your company for growth. Think about how to position your company in the market and with your customers.

This article debunks the myth of the Buyer Journey. The myth is that buyers are 70%of the way through their sales process when they first interact with sales. That fallacy is undermining sales.